ScaleHub

Fractional marketing team providing industry-specific content for a German-based crowdsourcing software provider. 

Explainer & Solution Videos

Blogs & Social

Thought Leadership

Business Development

Sales Enablement

Event Support

“QPM is a valuable strategic sparring partner, our extended marketing team and always deliver beyond expectations.”

— SARAH KRUEGER, ScaleHub CMO

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Client challenge

ScaleHub, a rapidly growing start-up with a truly unique crowdsourcing platform, had a marketing team of one. They needed content in all forms, but their CMO did not have the time to train an agency or freelancer in ScaleHub’s solutions and industry.

Additionally, the Germany-based organization wanted to expand their business to the U.S., but wasn’t ready to open a U.S. office and hire local employees.

Our collaboration

With a decade of experience marketing B2B software, we deliver monthly blog posts, new solution launch materials including web copy, white papers, press releases, social media content and infographics, as well as multiple types of video–with no training required from ScaleHub.

We also act as ScaleHub’s U.S. business development team, allowing the company to test the U.S. market and generate brand awareness and demand before making more significant investments.

Outcomes

  • Scaled content creation for ScaleHub’s one-woman marketing team: over two years, we published over 70 blog posts, two white papers, nine videos, three case studies, and 80 LinkedIn posts. 

  • Created a series of animated explainer videos, the first of which remains ScaleHub’s most-viewed video. The videos were so effective that ScaleHub partners and subsidiaries translated them into three additional languages. 

  • Provided a local voice for dedicated, personal business development including research and triage of best-fit leads. ScaleHub was able to generate enough business to hire three full-time U.S. employees, and QPM continues to bolster their sales funnel.

SARAH KRUEGER
CMO, ScaleHub

“Great business acumen coupled with out-of-the-box thinking, creativity and fun-to-work-with: that’s QPM. Annie and Annie are amongst the most extraordinary marketing professionals I have worked with, they are a valuable strategic sparring partner, our extended marketing team and always deliver beyond expectations.”

TORSTEN MALCHOW
Chief Revenue Officer, ScaleHub

“The explainer video series QPM created for us has proved to be an invaluable tool in our sales efforts, communicating visually in one minute processes and value propositions that had been difficult to explain with words and presentation slides. 

“The short video content has gone over particularly well with partners who need to be able to quickly communicate our value to prospects. I recently showed one as part of a presentation to the global heads of a well-known consulting group. Afterward, I received several follow-ups commenting on what a great tool the video is.”

Work with us.