Iptor Supply Chain Systems

Blogs & Social

Thought Leadership

Web content and social media copy to reach new industry targets in the US and beyond.

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Client challenge

Iptor needed to quickly earn brand awareness and generate leads in an entirely new (to them) industry vertical—pharmaceutical manufacturers and distributors.

Our collaboration

QPM crafted messaging and value propositions for Iptor’s new offering, then wrote and consistently published keyword-optimized educational content—blog posts, white papers, and social media posts—that Iptor’s target audience was seeking.

Outcomes

  • By focusing on upcoming regulation that would soon affect all players in the pharmaceutical supply chain, QPM was able to quickly establish Iptor as a thought leader in the space, quickly ascending Google search rankings.

  • Within 8 months, one of the biggest pharmaceutical companies in the world found Iptor via Google search and contacted them for a demo.

  • Iptor saw consistent growth of LinkedIn & Instagram followers and engagement through regular social media posting.

MIKE KISSEL,
Marketing Director, Iptor Supply Chain Systems

“Aside from being super approachable and fast with deliverables, what I like best about working with Queen Palm Media on content projects is their ability to quickly pick up and understand complex subjects and translate it into compelling copy that resonates with a particular target market.

“I would recommend Queen Palm Media to any B2B or SaaS organization looking for a content edge. It's refreshing to work with a pair who “get it” and I look forward to many more projects together.”

Work with us.